Responsibilities

1. Define and develop proposition based customer content for Life, Accident & Health and Group Insurance, Worksite Marketing and New Opportunities
2. Work with external Marketing Creative Agencies to create differentiated below-the-line marketing collaterals for new product launches across different product lines – Life, A&H, Group insurance & Worksite Marketing
3. Work with Social Media agency to develop tactical campaigns to improve the fan base and reach of the Brand. Consistently measure the effectiveness and track brand impact and engagement scores.
4. Initiate, plan and strategise direct marketing campaigns to existing and / new customers and work with IT to set up automated tracking system. This will require engaging inter-department stakeholders and hold discussions to consolidate feedback and give shape to the new initiative.
5. Monitor campaign performance by regularly analysing the response rate, conducting regular feedback sessions with distribution channels and continuously strive for excellence by applying learnings to the next campaign
6. Utilise simple excel functions, such as pivot tables, to regularly track campaign effectiveness and develop a dashboard to provide regular campaign updates to management
7. Apply the direct mailing expertise to co-manage the annual bonus declaration direct mailing exercise for the Company
8. Ensure all communications are clear, fair and not misleading and relevant regulations are followed e.g. data protection, Treating Customers Fairly
9. Work with Legal and Compliance teams to ensure all communications comply with industry regulations
10. Play an active role in department initiatives / activities and events including Corporate Social Responsibility
11. Assist in various ad hoc tasks as required by the HoD

Requirements

1. Degree or Diploma preferably in English / Marketing / Business / Communications
2. Around 5-7 years of working experience with exposure in the life insurance industry
3. Passion for taking initiative and running customer campaigns
4. Interest in utilising digital platform for leads generation & direct sales
5. Experience in multi-channel insurance environment
6. Ability to work with data to extract customer trends and insights
7. Good command of spoken and written English
8. Fluency in written and spoken Mandarin would an advantage
9. Ability to handle multiple projects at a time
10. Good interpersonal skills with application of discretion when working across departments
11. Ability to work independently with minimal oversight and thrive under pressure