Brand and Corporate Communications Assistant Manager for an Insurance Company

Role

As a member of the Brand & Corporate Communications team, you will be responsible to develop and execute PR plans and strategies, craft responses to media queries, complaints and crisis so as to ensure optimum positive media coverage for the company in Singapore.

Responsibilities

  1. Garner extensive positive media coverage for company by leveraging on consumer insights and business knowledge to initiate, develop and execute PR plans and initiatives such as press releases, press conferences, media interviews, senior executives profiling and media training
  2. Craft messaging, responses and holding statements to media queries, complaints and crisis, and ensure timely responses
  3. Proactive PR management by staying abreast of industry as well as governmental developments, leveraging both external and internal research, to craft relevant key messages for senior management to support their communication to staff and agents, as well as journalists
  4. Develop and update Crisis Management Plan
  5. Develop factsheets and marketing materials such as advertisements, brochures or to readapt and localize artworks from Group Office for annual calendars and diaries
  6. Review marketing collaterals so as to ensure 100% Brand consistency and compliance on all marketing and promotional materials
  7. Obtain feedback and approvals from relevant departments for responses to media queries, complaints, crisis and also, marketing and promotional materials
  8. Media monitoring through daily news clippings of industry and company related news and disseminating relevant news to staff
  9. Manage third party agencies, such as PR agency and creative agencies

Requirements

  1. Diploma or Degree
  2. At least 3 years of experience in PR, Marketing and Communications on client’s side
  3. Ex journalists, PR agency experience wold have an advantage
  4. Good team player with strong interpersonal and communication skills
  5. Certification in insurance related certifications like M5, M9 & HI
  6. Excellent English writing skills
  7. Proficient in audience-targeted writing, as successful incumbent is required to manage regulatory communication and customer communication projects